In today’s economic landscape, businesses of all sorts and sizes have moved towards incorporating different aspects of business intelligence as a main source of decision making and a strategy to maximize profits. Yet, the drive for business intelligence growth of acceptance and incorporation is overshadowed by the reasons why it has been adopted. This proposes an identified research problem and is one which lacks to be covered directly in the literature review research. Which ultimately translates to a lack of reasons as to why business intelligence has evolved the way it has. The authors of this research, propose that business intelligence has had a catalyst for its advancement and that catalyst has been identified as the monetization of data. To be more precise, corporate data monetization as well as client or user data monetization are the proposed catalysts for business intelligence advancement and innovation.
