Can disruptive technologies be considered as blue ocean leadership strategy and be used as a tool for competing in international markets? Turkish economy case

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Blue ocean leadership strategy stands for the unknown market fields and thus, high increase rates in terms of profits. Disruptive technologies, on the other hand, are defined as disruptive memorization technologies that found place in new markets and behave independent of customer expectations. In this frame the purpose of this study is to evaluate the competency of Turkish economy to compete in international markets via using disruptive technologies as blue ocean strategy and put forward the potential opportunities.

Author: 
Mehmet Yazici and Nilüfer Rüzgar
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