Role of marketinginbusiness: a literature review

Marketing is one of the main principle factorsat business that has great impact on developing and increasing its outcomes. Furthermore, purpose of current literature review was to brilliantrole of marketing at business; likewise, demonstrated this main business al factor as principle motivator at business. Lack of consideration to this organizational factor leadsto various difficulties at business.The absence of accurate marketingat businesslikewiseemerges some insufficient situation and decreases its outcomes. In other word, theexistence of marketing with acceptable strategy can develop and support outcomes of business. In general, thepresent literature review concentrated on the key role of marketinginbusiness and mentionedits effectiveness on business outcomes.

Author: 
Ali Akbar Jowkar and Anita Mehrad
Journal Name: 
Int J Inf Res Rev
Volume No: 
02
Issue No: 
12
Year: 
2015
Paper Number: 
0712
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