Role of marketing at organization: a literature review

The main purpose of the present study is to review role of marketing at organization. This study provides an ideal idea to the managers at work environment; also, it can be useful as organizational tool. Most of organizations including marketing because this factor has critical and basic role at workplace; and also improves the level of productivity and business at organizations. Furthermore, concerning marketing as main organizational factor and recognizing principle items that grow marketing at organization is so considerable. Moreover, lack of attention to marketing can be threatening for organization’s situation and decrease their productivity. Likewise, the present study, focused on marketing as basic organizational factor and recognizes the main items that improve it. Additionally, this study determined the noticeable role of marketing at organization.

Ali Akbar Jowkar and Anita Mehrad
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Int J Inf Res Rev
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