India is emerging as one of the most significant developing countries for organic agriculture. Organic products are gaining importance in India. Consumption pattern of foods are changing quickly as a result of the nutrition’s in food and health aspects. Thus, this study emphasis on the level of awareness of organic products among consumers in Tiruchirappalli City. For the purpose of this study 100 sample respondents have been undertaken for the analysis and the results show that respondents are aware of organic products through friends and colleagues.
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